no name beer
social media management
2021
How do you manage the social media of an account with no name?
You embrace the camp. You lean into the camp.
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The following is a collection of content developed for no name beer.
Our big shablam for this campaign:
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The no name beer summer weekend cottage getaway.




The plan here would be to rent a cottage in Muskoka for two months in the summer.
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We'd renovate the cottage to be all no name branded and invite a group of
micro-influencers up for a launch weekend and capture all the necessary
video and photo content for us to use in further promotions.
Then, using that content, we'd launch promotional material to advertise the
contest to our target market.
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Yes, we'd have to renovate the cottage back to normal after...maybe. I can't imagine why the owner wouldn't want to keep it no name branded.
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For the contest, customers would post on social media showing us how them and five of their friends are no name beer’s biggest fans.
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We'd need to see why they need a weekend getaway at the no name beer cottage.
Hopefully creating a funny no name beer Tik Tok campaign in the process.
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The three best Tik Toks would be selected as winners and the groups in the videos would be invited to spend a weekend at the no name beer cottage.
A Radio Ad featuring yours truly.
April Fools Day - Apr 1st 2021

National Beer Day - Apr 7st 2021



Earth Day - Apr 22nd 2021




Star Wars Day - May 4th 2021



